What Is Radical Management?
Steve Denning pioneered thinking about the paradigm shift of management from a command-and-control structure to organizational agility that is people-based. Below, he outlines the concept.
Radical Management is a way of managing organizations that generates at the same time high productivity, continuous innovation, deep job satisfaction and customer delight. Radical Management is fundamentally different from the traditional management prevalent in large organizations today.
The principles of Radical Management help business leaders to build valuable organizations in a world of rapid change and intense global competition.
The principles of Radical Management are:
- A shift in goal from making money for shareholders to delighting customers through continuous innovation.
- A shift in the role of managers from controlling individuals to enabling self-organizing teams.
- A shift in the way work is coordinated from bureaucracy to dynamic linking.
- A shift in values from a preoccupation with efficiency to a broader set of values that will foster continuous innovation.
- A shift in communications from top-down commands to horizontal communications.
While none of these elements individually is new, what is new is doing all of them together as an integrated approach.
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